📂 CastleLord GDD

Social media:

Twitter and YouTube

1. On Twitter I would like to present stages of game production, some funny moments, e.g. bugs during repair and the like. On YT there would be longer videos, e.g. trailers or more detailed descriptions of the gameplay or updates.
2. Twitter posts will be sent quite frequently due to quick communication with viewers. Films on YouTube, however, will appear less frequently because there is full editing. The materials prepared there will also be used for advertising at various fairs.
3. I don't plan to hide the comparison to other brands, e.g. Rimworld. On the contrary. Quite often there will be mention of inspiration from other brands in some mechanics and showing how they have been developed in "CastleLord".
4. On Twitter it will be very easy to get feedback during production and change it for the players. On YT, it's best to connect to the algorithm so that it increases the number of views. Therefore, the first material will appear on this medium only after the game is presented at the fair so that they can also advertise the game channel.

Influencers:

• ThrashingMadPL YT: 128k Subs, approx 200k views. Twich: 16k followers, 2k views
• Broda ty YT: 89.9k Subs. Approx 5k views.
• Plaga YT: 435k Subs. Approx 2 tyś. views.
• Tvgry YT: 1,27M mln. Sub. Approx 70 tyś views.
• Lutel YT: 172k Subs. Approx 70 tyś. views.

Lutel, Plaga and Trash are Let's players and focus on their pre-game appearances. Each of them had already run a series of games and praised them very much. Each of them is also a series in various ways. Trash corresponds to a series that supports RP and plays the role of a plague that responds to challenges and difficulties. In rules they supervise a user who is connected to the same geographical signal source of the type of players.

Tvgry and 'Broda Ty' are review channels. Both creators have their own series for small games, where they present their advantages and disadvantages, and you can also get good feedback with comments under electronic videos.

Marketing Personas:

• Drewniany Michał - 28 years old, secondary education, works in furniture production, Pole. He plays games to break away from reality and spend pleasant time. He prefers singleplayer games, mainly RPGs, especially long open-worlds that take hours to play. He doesn't care about the graphics at all, he can play the ugliest game, but the important thing is that the game is addictive**.
• Creative Kasia – 32 years old, higher education, works at school, Polish. Playing games to expand your horizons and invent new things. He really likes various simulation games in which you can build and write your own characters' stories.